Insights
Field notes on location strategy.
Frameworks, data and patterns we see when expansion teams choose retail, hospitality and commercial locations - grounded in the addresses we actually score.
Latest
5 of 5 articles- Playbook8 min read
How to Choose the Right Location for Business Expansion
By Umut Aykut Celik
The five signals that decide whether a location works - demand, rent, competition, category gaps and permit fit - and how to turn them into a business case you can defend. A practical framework for multi-site expansion decisions.
Read article - Case Study5 min read
Hij opende een koffiezaak op een bouwplaats. Zestien jaar later heeft hij er vijf.
By Bar Levy-Laan
Hoe Zaanse ondernemer Martin Bergsma met reizigersdata, looproutes en CBS-cijfers De Koffiezaak uitbouwde tot vijf vestigingen — en het huurcontract tekende voordat de brug er lag. Een verhaal over locatie-intelligentie, zestien jaar voordat een platform het in seconden kon.
Read article - Case Study4 min read
How Shareloc Identified a Boutique Fitness Gap in Zaandam — and Watched It Fill
By Bar Levy-Laan
Shareloc scored 100+ Zaandam locations and flagged unmet demand for boutique fitness around Stadshart Zaandam. A year later, three reformer-pilates and women's-fitness operators opened in the exact radius — independently validating the analysis.
Read article - Retail8 min read
Why Dutch Retail Locations Fail - and What the Street-Level Data Actually Shows
By Umut Aykut Celik
Dutch retail vacancy looks calm at 5.6%, but failure concentrates street by street. What the unit-level data reveals about why locations fail.
Read article - Framework9 min read
The 7-Factor Framework for Choosing a Retail Location
By Umut Aykut Celik
Most retail location decisions rely on two inputs. Here are the seven factors that actually determine whether a location works - and what most expansion teams miss.
Read article
Talk to us
We're documenting how Dutch operators actually pick locations.
If you run multiple sites and have opinions about which addresses worked and which didn't, we'd like to hear them. No pitch, no prep needed - just a conversation about your decisions. Published if you want it, kept private if you don't.
The Location Brief by Shareloc
Weekly Dutch market intelligence for teams making location decisions.
Store openings, expansion moves, brand exits, CRE investments and market data, every Monday.